Bio
Luis Falcón Martínez de Marañón is Managing Director of inAtlas, a Barcelona-based Big Data and Location Intelligence company providing geomarketing and data analytics solutions for commercial prospecting and international expansion. With more than 15 years at inAtlas in roles spanning business development and data strategy, he combines executive leadership with deep expertise in geospatial data and urban insights.
He also serves on the board and geospatial sector committee of ASEDIE, helping to drive Spain’s data economy, and has held academic positions at the Institute for Advanced Architecture of Catalonia and Universitat de Lleida, where he has taught on city, technology and tourism information systems. Educated at IESE Business School and Esade in general management and machine learning–driven digital transformation, Luis is recognised for his skills in location intelligence, strategic planning and data-driven decision-making.
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